Music

The Moment has arrived

For the last month we have been eating and talking Namibian music because of the Namibian Annual Music Awards 2017, artists, journalists and radio presenters have been campaigning like never before, the whole process was exciting for all involved. The feeling of not knowing if you have done enough or if people really voted for you like they have said is so nerve wrecking.

Most certainly I also voted for my favorites like crazy and just hope they remember me when they drop their winning words that night.

As much as the Namibian Annual Music Awards celebrate artists and their music, we should not forget the role radio stations and newspapers play in building the music industry. It’s satisfactory enough that there are categories for ‘best entertainment journalists’ and ‘radio DJ of the year’ but NAMA organisers should look into creating categories for radio stations that play the most local music and that create opportunities for local artists in terms of free interviews, this will push radio stations in the country to focus more on Namibian music also. The same applies for print media as well. This way we can expect more stories from upcoming artists, the already establish ones and allowing journalists to tell creative stories about Namibian music. This will in turn create healthy competition and it’s just a heads up for the Namas organizers to take up and look into.

When I saw the list of artists who will be performing at the awards I was like Yes! New faces, new voices, a couple of old ones, I love the whole mix up of performers for this year, particularly the all-female element. Looking forward to Adora’s first Namas solo performance, Doris gives me life can’t wait to see what she brings to the NAMA stage and lastly the lady that killed it last year Female Donkey. We have another reunion on the NAMA stage this year Raphael & Pele. These guy were one of the reason I love ma // music, truly hope they will burn down the stage with their electrifying dance moves.

 

By now the nervous have kicked in. The moment is officially here just make sure you look your best and most importantly you have tons of fun. Remember to network because that is what the NAMA event  is about making connection, finding love and making money.

 

To all nominates you are all winners, *laugh* but for real it’s not the number of awards that define your worth but the long lasting impact your work had on people.

Let’s celebrate Namibian Music this weekend like never before, by the way what is the theme for this year’s award if you know tweet it to me @Joe1orr.

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Are we celebrating our local artists enough?

That is the question each one of us should be asking ourselves. Radio presenters have a great part to play in this case, as a presenter you are in control of your playlist, you decide which artists you want to play on your program. Do we as radio presenters take time to listen to local music as much as we listen to international artists songs, we have the power to create a hit song because that song that is a hit now was once unknown, till it was started to be played on radio. You have a local upcoming artists with a great song possible a massive hit but it’s not played because this artist is unknown and we as radio presenters and DJ’s want to play the well-known artists. We need to put laziness and favoritism a side and start to celebrate and play all of our local artists. We seems to forget it’s our job as radio presenters to introduce new artists and songs to our listeners.

Local artists should also starting having listening session with radio presenters before they release their album for feedback and input, these are the people who will be playing your music on their programs and share it on their social media platforms, so why not involve them from the start. As we are trying to build a standard for Namibian music cross the board. Artists also have a responsibility to market themselves and their music, you can’t come and drop an album off at a radio station and expect it to be played, and we have a lot of these cases at Base FM. I always encourage artists to book for an interview so they can introduce the album or single to their fans and sell their brand. Artists need to start thinking beyond the borders of Namibia in terms of getting their music played on African radio station. How are you selling your brand as a Namibian artist? Every local artist must have a twitter and YouTube account its how you put yourself out there for the world to see.  If you don’t have one please after reading this article go and open one and don’t let it be ghost account, we have a lot of those, this is one of the way how you stay relevant. Radio presenters play more local music across the broad, listeners request more local jams and artists give us something worth playing over and over. Let’s create great hits that will be still be played 5 years later, let’s celebrate Namibian Music because local is lekker.

 

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