That is the question each one of us should be asking ourselves. Radio presenters have a great part to play in this case, as a presenter you are in control of your playlist, you decide which artists you want to play on your program. Do we as radio presenters take time to listen to local music as much as we listen to international artists songs, we have the power to create a hit song because that song that is a hit now was once unknown, till it was started to be played on radio. You have a local upcoming artists with a great song possible a massive hit but it’s not played because this artist is unknown and we as radio presenters and DJ’s want to play the well-known artists. We need to put laziness and favoritism a side and start to celebrate and play all of our local artists. We seems to forget it’s our job as radio presenters to introduce new artists and songs to our listeners.
Local artists should also starting having listening session with radio presenters before they release their album for feedback and input, these are the people who will be playing your music on their programs and share it on their social media platforms, so why not involve them from the start. As we are trying to build a standard for Namibian music cross the board. Artists also have a responsibility to market themselves and their music, you can’t come and drop an album off at a radio station and expect it to be played, and we have a lot of these cases at Base FM. I always encourage artists to book for an interview so they can introduce the album or single to their fans and sell their brand. Artists need to start thinking beyond the borders of Namibia in terms of getting their music played on African radio station. How are you selling your brand as a Namibian artist? Every local artist must have a twitter and YouTube account its how you put yourself out there for the world to see. If you don’t have one please after reading this article go and open one and don’t let it be ghost account, we have a lot of those, this is one of the way how you stay relevant. Radio presenters play more local music across the broad, listeners request more local jams and artists give us something worth playing over and over. Let’s create great hits that will be still be played 5 years later, let’s celebrate Namibian Music because local is lekker.