Can we agree on this point? This year our artists have showed the rest of the African continent that they have arrived and are here to shake things up. When one Namibian artist is nominated, that artist represent the rest of the country whether they win or lose, just the fact that it creates a platform for networking and to get our name out there. We had The Dogg who was the first Namibian artist to be nominated for the MTV MAMA Awards 2016 this was a real big thing, though he didn’t win but everybody was talking about him, he’s name is out there. It’s not always about the win but what you do with your nomination. Sally wining an award for best female Southern African at the All African Music Awards was a perfect way to close off the year 2016. Let’s take a moment to talk about the quality of local music videos and the views they have been getting on YouTube it’s absolutely crazy. That’s what we wanted all along, creativity goes a long way in making a video, as well as beautiful sites which we are not short of in Namibian.
If you want a high quality music video be prepare to put money into it. Trace Africa has been playing more Namibian music videos and our artists are killing it on the Trace chart. The more time you invest in making a quality video, you are busy creating a hit because in most cases the video makes the song a hit. No forgetting the Namibian Annual Music Awards has also been doing a great job in terms of awarding well established and upcoming artists this year. I think it’s about time radio stations get together to host an award ceremony for local artists because at the rate our local industry is growing at, it is impossible to only have one. That is something for station managers to think about.
The year 2016 has truly being about celebrating Namibian Music and Showing the African continent that we are here and we didn’t come to play. This year we have also welcomed amazing new talent to the mix. Let’s work together to make 2017 bigger and great for Namibian Music, Yes! Continue reading “The transformation of Namibian Music in 2016”